Natural Aromas is a fictional all-natural bar soap brand. The brand target young adults, especially women, who seek natural ingredients in their skincare products. Natural Aroma’s brand intends to stand out from other competing brands through its bright and bold packaging. The branding manual establishes a consistent brand for the company through the typography treatment and the chosen color palette. For this project, each of the soap aroma’s have their own unique packaging designs around their specific scent. Ads will also be designed to help promote the brand.